Jay-Z is officially business partners with Kelowna-based Pela (photo courtesy Jay-Z Facebook page)

Jay-Z invests $5M in Kelowna-based company

Pela is a Kelowna-based company that makes the world’s first compostable phone case

JAY-Z and other investors with Marcy Venture Partners (MVP) are betting on a Kelowna-based company.

The group, along with Kensington Capital, announced a $5 million investment to help fund the growth of Pela — a Kelowna-based company who are makers and distributors of the world’s first compostable phone case.

The company was originally founded by Jeremy Lang in Saskatchewan, however the headquarters moved to Kelowna last year to help with the company’s expansion. The company’s flagship flax-oil seed material that helps to make the the phone is still being produced in Saskatchewan.

Pela public relations specialist Catie St. Jacques said the investment will bring multiple jobs to the Kelowna company.

“We’ll be adding 15 job opportunities to our Kelowna team with the investment,” said Pela in a press release.

View this post on Instagram

Do you love your Pela Case? Why not share it with the world? I LOVE getting to see all of the beautiful photos and captions that y'all write. ⁠ ⁠ Use the hashtag #PelaCase and we'll share our favorite ones on our feed!⁠ ⁠ Plus, if you really like talking about us and sharing eco-friendly tips with your followers you should absolutely sign up to be one of our ambassadors! We'll equip you with the tools to use your platform to create a more sustainable world (plus free pela swag 😉)! ⁠ #PelaCase #PelaVison⁠ ⁠ Credit to⁠ 1. @oysterpromo⁠ 2. @chicchidisalute⁠ 3. @janapk_⁠ 4. @thegeekyveg⁠ 5. @_jolennee_⁠ 6. @murphandmonty ⁠ 7. @anonymousrhi⁠ 8. @flyingtembo⁠ 9. @anet_hod⁠ 10. @ecofriendly_friends⁠ .⁠ .⁠ .⁠ .⁠ .⁠ .⁠ #believeinbetter #leadtheway #bethechange #pelacase #pelafam #ecofriendly #ecofriendlyproducts #sustainability #zerowaste #savethewaves #sustainabilitymatters #gogreen #eco #iphonecase #compostable #reducereuserecycle #iphoneaccessories

A post shared by Pela Case (@pelacase) on

St. Jacques said there are a couple of plans moving forward with the investment.

“We’re really grateful for the funding with MVP and to expand and grow with that investment. We’re looking forward to getting more retailers.”

Among the new retailers set to carry the IPhone and Android Pixel cases is Target. The company will begin distributing their products to the company nation-wide starting Oct. 20.

The phone case stands apart from others by breaking down if left in natural environments likes carbon, water and organic matters.

The idea for the company started out in 2010 by Lang after he was struck by all the small pieces of plastic washing up on local beaches.

To learn more about the company, you can visit their website.


@connortrembley
connor.trembley@kelownacapnews.com

Like us on Facebook and follow us on Twitter.

Just Posted

“It’s much more personal, much more vicious. There’s a willingness to go low and be dirty.”

Federal Green Party leader Elizabeth May reflects on an election campaign like no other she’s known

Highway 1, crime and pipeline debated at Mission-Matsqui-Fraser Canyon forum

Five candidates for the riding debated the issues Thursday in Abbotsford

Heated cross-riding clash at debate between NDP’s Nenn on stage, Conservative Fast in crowd

Candidates from different ridings show anger during Thursday’s all-candidates meeting in Abbotsford

RCMP officers recognized for fighting Ashcroft wildfire, taking down Hells Angels

Officers were recognized for fighting the 2017 Ashcroft fire and dismantling a Hells Angles ring

Advance voting in 2019 federal election begins

Voting at advance polling stations has become a popular choice in Canada over the years

VIDEO: #MeToo leader launches new hashtag to mobilize U.S. voters

Tarana Burke hopes to prompt moderators to ask about sexual violence at next debate

UPDATE: British couple vacationing in Vancouver detained in U.S. after crossing border

CBP claims individuals were denied travel authorization, crossing was deliberate

After losing two baby boys, B.C. parents hope to cut through the taboo of infant death

Oct. 15 is Pregnancy and Infant Loss Awareness Day in B.C.

Cheating husband sues mistress for gifted ring after wife learns about affair

The husband gave his mistress $1,000 to buy herself a ring in December 2017

B.C. massage therapist reprimanded, fined for exposing patients’ breasts

Registered massage therapist admits professional misconduct

B.C. boosts legal aid funding in new payment contract

‘Duty counsel’ service restored in some communities, David Eby says

Rugby Canada helps recovery efforts in Japan after typhoon cancels final match

Canadian players wanted to “give back in whatever small way they could”

Alberta to join B.C.’s class-action lawsuit against opioid manufacturers, distributors

B.C. government claims opioids were falsely marketed as less addictive than other pain meds

VIDEO: Trudeau, Singh posture for ‘progressive’ votes while Scheer fights in Quebec

NDP Leader Jagmeet Singh, whose party has been on the rise in recent polls, is campaigning in Toronto

Most Read