Phone app connects driver and passenger in ride sharing systems. (Wikimedia Commons)

Ride-share pioneer drives up quietly to B.C. battleground

Lyft approaches B.C. without Uber bombast, eyes small towns

Ride-hailing pioneer Lyft has made its first move outside the U.S. with service in Toronto, and it approaches B.C. with an effort to cool the political battle over the taxi monopoly that has carried on past the spring election.

The NDP minority government has backed away from its election promise to introduce ride-hailing service by the end of 2017, prompting opposition MLAs to label Transportation Minister Claire Trevena the “minister of taxis” for stalling an update of B.C.’s regulations.

RELATED: Pre-election promise to introduce ride sharing

Uber has made most of the headlines in Metro Vancouver, signing up drivers and sparking accusations it wants to set prices below Passenger Transportation Board rates for the last big city in North America without ride-hailing services. Vancouver-based Flok and other startups are working around what amounts to a taxi monopoly with many complaints of poor service.

Chelsea Wilson, Lyft senior policy communications manager, visited Victoria last week. In an interview with Black Press, she stressed the company’s strategy to extend the options available to city dwellers.

“We don’t see ourselves as competing with any existing industry,” Wilson said. “We view it as competing with personal car ownership. And we believe we complement and supplement the existing options of the city, whether that’s taxis or transit.”

While big cities can have a variety of traditional and smartphone-based options, Lyft has moved on since it started in 2012 to include smaller communities.

“We just moved in the States from launching city by city to turning on entire states,” Wilson said. “That means we have coverage in dense urban centres but also more rural areas, and it’s a service that operates very well in rural areas. It’s not a full-time job for most people. Eighty per cent of our drivers drive 15 hours a week or less.”

Like other services, Lyft is emphasizing its safety measures, including background checks for drivers and GPS tracking of cars so people can track the movements of friends and relatives using the service.


@tomfletcherbc
tfletcher@blackpress.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Historic Hat Creek Ranch in state of uncertainty

B.C. government will proceed with public process to seek new site managers for Hat Creek

Convicted animal abuser to return to B.C. court May 21

Catherine Jessica Adams is facing a breach of probation charge

Closures for Ashcroft Hospital over long weekend

Hospital will be closed for two shifts from May 18-20

Cache Creek council proposes 10% property tax increase, pool closure

Pool scheduled to close after 2019 season unless a funding source can be found

NHL star Eric Brewer to return to Ashcroft for public event

Olympic gold medallist and former Ashcroft resident comes back to his roots

UPDATE: B.C. pilot killed in Honduras plane crash

The crash happened in the Roatan Islands area, according to officials

Raptors beat Bucks 118-112 in 2OT thriller

Leonard has 36 points as Toronto cuts Milwaukee’s series lead to 2-1

‘Teams that win are tight’: B.C. Lions search for chemistry at training camp

The Lions added more than 50 new faces over the off-season, from coaching staff to key players

Rescue crews suspend search for Okanagan kayaker missing for three days

71-year-old Zygmunt Janiewicz was reported missing Friday

B.C. VIEWS: Reality of our plastic recycling routine exposed

Turns out dear old China wasn’t doing such a great job

Carbon dioxide at highest levels for over 2.5 million years, expert warns of 100 years of disruption

CO2 levels rising rapidly, now higher than at any point in humanity’s history

B.C. residential school survivor’s indomitable human spirit centre of school play

Terrace theatre company plans to revive Nisga’a leader Larry Guno’s Bunk #7 next year

B.C. ferry stops to let black bear swim past near Nanaimo

Queen of Oak Bay brakes for wildlife in Nanaimo’s Departure Bay

Mother dead, child in critical condition after carbon monoxide poisoning at Shuswap campground

The woman was found unresponsive insider her tent and the youth was taken via air ambulance to hospital

Most Read