Clinton is the latest community to join Northern Development Initiative Trust’s ‘Love Northern BC’ program. (Photo credit: NDIT)

Clinton businesses get a website of their own with ‘Love Clinton’

Program helps small businesses establish a web presence and attract customers

The Village of Clinton has been part of Northern Development Initiative Trust’s (NDIT) “Love Northern BC” program since early in 2019, but the recent launch of the “Love Clinton” website means that local businesses that have signed on can now get much wider exposure and showcase their goods and services for all to see via a dedicated online platform.

“We went full swing into ‘Love Northern BC’ in June of last year, but the website is now up and running,” says Clinton’s Community Development Coordinator Angela Smith. The process of getting Clinton involved in the program had started before Smith joined the Village in April 2019, but she says that it was still very new, and no businesses had enrolled.

“I reached out and told them about the perks of the program, and businesses started trickling in slowly. We now have six businesses on board. They’re not all on the website yet, but they’re in the process.”

Clinton is the 32nd community to join the “Love Northern BC” program, which started in 2011 as “Small Town Love”, a Quesnel-based grassroots initiative. Its purpose was to create an online platform to showcase and support local businesses that were competing against chain stores and online retail.

In 2016, NDIT expanded the program into a movement including 31 communities and spanning vast distances through ongoing committed funding and support. Through partnerships between the Trust and local community champions, the program has become “Love Northern BC”, which is the largest shop local program in Canada.

The cost to join “Love Clinton” is a one-time fee of $100, which gets each business the services of a professional writer and professional photographer (the latter based in Clinton).

The writer will work with the business to create a profile for the website, while the photographer takes pictures that showcase the business, its owners, and the goods and services it provides.

“It’s great for small businesses that have no capacity for an online presence,” says Smith. “That’s why I was excited about it. When people Google ‘Clinton’ they don’t get an idea of the businesses that are here. If you Google ‘Love Clinton’ you can see the businesses, which can make people say ‘Hey, let’s stop in Clinton and check them out.’”

Smith notes that businesses that enroll in the program can make changes to their online content, such as making updates to the profile or updating photos, at any time for no additional cost.

“That’s definitely an option they have. You don’t have to keep the same photos year after year. You can have new ones, or switch the photos out, and make changes to the print content.”

The “Love Clinton” program is open to local businesses, including home-based ones, as long as they are not part of a large chain or a franchise. “It has to be individually owned businesses.”

Smith says that the $100 fee that businesses pay to take part doesn’t go to NDIT. Instead, it stays in the community so that it can be used to help businesses through things like workshops and special promotions. One such promotion was last year’s “Plaid Friday” event on Nov. 29, which was held in conjunction with Clinton’s Christmas Madness shopping event.

Smith designed special cards which were handed out to participants, and anyone who spent a total of $50 or more in local shops on that night received a reusable “Love Clinton” bag.

The reward cards were a huge success, says Smith. “Even though it was a dreary, cold night, Clintonites stepped up to the plate and spent $2,000 in four hours.” The initiative was so well-received that Smith says they hope to bring it back this year, albeit with one or two tweaks.

“We have to come up with something more creative this year. We might make a couple of changes, maybe reach out to the school and see who has their babysitting certificate so we can offer babysitting while parents shop. Kids can run off some energy and it makes things a little less stressful.”

In a press release, Smith praised the program and what it can do for local businesses in the Clinton area.

“’Love Northern BC’ is an invaluable tool we can use to promote our local, independent businesses right here in Clinton. There are so many hidden gems in our community that people are missing out on. The ‘Love Clinton’ website is giving our businesses some well-deserved exposure!”

Any businesses interested in learning more about the “Love Clinton” program can contact Smith at To check out the businesses that have already signed up, go to the “Love Clinton” website at


Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Fundraising appeal looks to provide meal vouchers for DTES residents

‘Now of all times is the time to show love’

Social media a blessing and a curse during time of crisis: B.C. communication expert

‘In moments of crisis, fear is very real and palpable,’ says SFU’s Peter Chow-White

Interior Health officials outline pandemic response in virtual town hall

Kelowna-Lake Country MLA Norm Letnick moderates digital discussion, Q&A with Interior Health leadership

B.C. COVID-19 contact restrictions working, Dr. Bonnie Henry says

’Not out of the woods yet’ as next two weeks are critical

Interior Health issues alert following confirmed COVID-19 case on WestJet flight

The public exposure alert comes following the March 21 WestJet flight from Calgary to Kamloops

‘The Office’ star John Krasinski offers Some Good News in trying times

‘The human spirit still found a way to break through and blow us all away’

No laws in B.C. to force businesses to offer refunds, even during a pandemic

Black Press Media talks to Consumer Protection BC on how to navigate during COVID-19

COVID-19 essential workers can apply for B.C. pre-school child care

Parent referral opens, providers offered emergency funding

Most abiding by COVID-19 rules, back fines, arrests of those who aren’t: poll

But 64 per cent said they’ve personally witnessed people not respecting the measures

Walkers, grocery store customers courteous with physical distancing in B.C.

Some cyclists also acknowledge each other and walkers as well on a wide trail

B.C. worker advocate group calls for more sick days, protected medical leave

COVID-19 highlights need for changes to workers legislation: Retail Action Network

New rules issued for B.C. construction projects, work camps for COVID-19

Coastal GasLink, LNG Canada, Trans Mountain and Site C carry on

Most Read