The BC Care Providers Association (BCCPA) is keeping with tradition by reminding British Columbians that during the festive season they should reach out to elderly family members or friends who are living alone or in a care home by giving “the gift of time.”
A visit—or even spending a few minutes on a phone call—can brighten the lives of many B.C. seniors.
Taking its annual #giftoftime public service announcement a step further, the BCCPA is launching its first-ever radio promotional campaign during the month of December.
“Each December, the BCCPA has regularly reminded the public that socially isolated seniors struggle alone over the holiday season, and that by reaching out we can all make a huge difference to someone’s quality of life,” says CEO Daniel Fontaine.
“Our #giftoftime awareness campaign helps to remind all of us that during the hustle and bustle of shopping and social commitments, our elderly loved ones do not get as much attention as they deserve. It only takes a little bit of time to change that.”
Studies have shown that social isolation for seniors has severe health impacts that increase the burden on the health care system.
It has been shown that those who are more connected with their family and friends lead longer and healthier lives.