Ashcroft Liquor Store staff Patty Newman and Michelle Beckett were delivering teddy bears before Christmas. Nurses  Jacquie McMahon and Leanne Davies get first snuggle with the Share-A-Bear bears.

Ashcroft Liquor Store staff Patty Newman and Michelle Beckett were delivering teddy bears before Christmas. Nurses Jacquie McMahon and Leanne Davies get first snuggle with the Share-A-Bear bears.

Teddy bears make the season brighter

BC Liquor Store's Share-A-Bears get distributed around Ashcroft.

BC Liquor Stores’ 25th annual Share A Bear campaign provided dozens of children in the local area with a furry hug over the holidays as staff as the Ashcroft Liquor Store once again provided bears to the nurses at the Emergency Room station of the Ashcoft hospital and to the ambulance attendants, who will give them out as needed.

The bears are available through any BC Liquor Store for purchase. Its ‘twin’ teddy bear is then donated to a local community charity. Each year, BC Liquor Store employees select charities in their communities that help families in need – from children’s charities to shelters and hospitals – and deliver donated Share-a-Bears over the holidays.

This year’s Share-a-Bears are plush white-and-black teddy bears dressed in bright red, puffy vests featuring a sparkling snowflake on the lapel.

Last year, BC Liquor Stores customers purchased more than 24,000 Share-a-Bears, and more than 575,000 bears have been donated to charities helping children and families in need since 1989.

“The annual Share-a-Bear campaign is near and dear to the hearts of our customers and staff,” said Liquor Distribution Branch general manager and CEO R. Blain Lawson. “The holidays are a time for us to show others less fortunate that we care – so I encourage shoppers to make a difference and buy a ‘Share-a-Bear’.”