Fraser Canyon Strategy Committee Chair Terry Raymond and Treasurer Peggy Chute from the Lytton Visitor Centre were happy to recently receive a $1,000 cheque from TNRD Director Steve Rice (Area I) in support of the Committees 2012 campaign to enhance and market tourism in the Thompson Fraser Canyon.
The campaign is being managed by Riley Forman who operates the website travelthecanyon.com.
“The money raised by the Fraser Canyon Strategy Committee is going right back into our communities,” said Forman. “Our plan is to increase the awareness of our local tourism products.”
The first phase of the project is expected to launch Mid-May this year with the complete re-design and updated content of the website travelthecanyon.com and an on-line travel guide for the Thompson Fraser Canyons.
Forman will also be working with the Fraser Canyon Strategy Committee this year to market the corridor in radio, print, trade shows, social media and other forms of on-line marketing.
“The ultimate goal is to get more people using our region as a destination,” said Forman, “but we have to come together if we want to get people off the Coquihalla highway.”
Regional Director Steve Rice said, “TNRD’s contribution will give the Blue Sky region several marketing opportunities for our communities and our tourism industry. To get more travelers in our communities, we have to get them off the Coquihalla at Hope.”
“I have been involved in this project from the beginning,” added Rice. “The dedication of the team of community volunteers that has moved this project to completion has been a wonderful experience to witness. It started on whiteboard with a boatload of ideas. After many meetings, lots of brain storming… we really feel we have hit a home-run, with a keen focus on optimizing the www.travelthecanyon.com website as the first phase.”