Fire on the east flank of Elephant Hill on the evening of July 7.                                Barbara Roden

Fire on the east flank of Elephant Hill on the evening of July 7. Barbara Roden

Ashcroft fire renamed so it would not infer blame on a community

The Ashcroft Reserve fire has become the Elephant Hill fire, and Kamloops Fire Centre explains why.

Early in the week of July 17, the fire that started south of Ashcroft on July 6, and which had been called the “Ashcroft Reserve fire” since its inception by the BC Wildfire Service, changed its name to the “Elephant Hill fire” (named after the prominent landmark that stands alongside Highway 97C between Ashcroft and the Trans-Canada Highway, and which suffered severe damage).

Fire information officer Max Birkner of the Kamloops Fire Centre explains why the name was changed. “When we received the [initial] call about the fire, it was named for the geographical feature [the Ashcroft Reserve] near where the fire was. But we try not to name fires after communities. The situation was very quickly developing, and that’s why it took so long to change the name.

“We don’t want to associate fire names with communities,” he continues. “Since the fire got so huge [it expanded from 2.1 hectares to 52,600 hectares], we changed the name to reflect the larger area. We really wanted a more generic geographic name, and don’t want to cause confusion about how a fire started. We would never infer blame on a certain community.

“That’s why we try to stay away from calling something the [name of community] fire. A fire in or near a community doesn’t always impact the whole community, and could have a negative impact on the community if it’s associated with a fire. We try to stay away from that.”

Birkner says that the Kamloops Fire Centre received comments that the naming convention applied to fires was not the best in this instance. “We recognized early on that it wasn’t appropriate. It’s really important for people to realize during times of crisis that misinformation explodes.”

He says that during times of crisis and confusion, people need to go to the right sources for information. “It’s always best to go to official sources before you go to various news sources or social media. So much of our job here at the Kamloops Fire Centre is rumour control. We like people to call us [at 250-554-5965].”

Just Posted

A tent housing a mobile vaccination clinic. (Interior Health/Contributed)
Over 5K jabbed at Interior Health mobile COVID-19 vaccine clinics

The clinics have made stops in more than 40 communities since launching last week

Provincial Health Officer Dr. Bonnie Henry talks about B.C.’s plan to restart the province during a press conference at Legislature in Victoria, Tuesday, May 25, 2021. THE CANADIAN PRESS/Chad Hipolito
Interior Health COVID-19 cases falling slower than the rest of B.C.

More than a third of provincial cases announced Thursday came from the Interior

A tent housing a mobile vaccination clinic. (Interior Health/Contributed)
Second dose vaccinations accelerating throughout region: Interior Health

To date, more than 675,000 doses have been administered throughout the region

Okanagan Lake (File photo)
Thompson-Okanagan ready to welcome back tourists

The Thompson-Okanagan Tourism Association expects this summer to be a busy one

Aerial view of a wildfire at 16 Mile, 11 kilometres northwest of Cache Creek, that started on the afternoon of June 15. (Photo credit: BC Wildfire Service)
Wildfire at 16 Mile now being held

Wildfire started on the afternoon of June 15 at 16 Mile, east of Highway 97

Marco Mendicino, Minister of Immigration, Refugees and Citizenship during a press conference in Ottawa on Thursday, May 13, 2021. THE CANADIAN PRESS/Sean Kilpatrick
Canada to welcome 45,000 refugees this year, says immigration minister

Canada plans to increase persons admitted from 23,500 to 45,000 and expedite permanent residency applications

Emily Steele holds up a collage of her son, 16-year-old Elijah-Iain Beauregard who was stabbed and killed in June 2019, outside of Kelowna Law Courts on June 18. (Aaron Hemens/Capital News)
Kelowna woman who fatally stabbed teen facing up to 1.5 years of jail time

Her jail sentence would be followed by an additional one to 1.5 years of supervision

Cpl. Scott MacLeod and Police Service Dog Jago. Jago was killed in the line of duty on Thursday, June 17. (RCMP)
Abbotsford police, RCMP grieve 4-year-old service dog killed in line of duty

Jago killed by armed suspect during ‘high-risk’ incident in Alberta

The George Road wildfire near Lytton, B.C., has grown to 250 hectares. (BC Wildfire Service)
B.C. drone sighting halts helicopters fighting 250 hectares of wildfire

‘If a drone collides with firefighting aircraft the consequences could be deadly,’ says BC Wildfire Service

A dose of the Pfizer-BioNTech COVID-19 vaccine is pictured at a vaccination site in Vancouver Thursday, March 11, 2021. THE CANADIAN PRESS/Jonathan Hayward
NACI advice to mix vaccines gets varied reaction from AstraZeneca double-dosers

NACI recommends an mRNA vaccine for all Canadians receiving a second dose of a COVID-19 vaccine

A aerial view shows the debris going into Quesnel Lake caused by a tailings pond breach near the town of Likely, B.C., Tuesday, Aug. 5, 2014. THE CANADIAN PRESS/Jonathan Hayward
Updated tailings code after Mount Polley an improvement: B.C. mines auditor

British Columbia’s chief auditor of mines has found changes to the province’s requirements for tailings storage facilities

A North Vancouver man was arrested Friday and three police officers were injured after a 10-person broke out at English Bay on June 19, 2021. (Youtube/Screen grab)
Man arrested, 3 police injured during 10-person brawl at Vancouver beach

The arrest was captured on video by bystanders, many of whom heckled the officers as they struggled with the handcuffed man

Patrick O’Brien, a 75-year-old fisherman, went missing near Port Angeles Thursday evening. (Courtesy of U.S. Coast Guard)
Search for lost fisherman near Victoria suspended, U.S. Coast Guard says

The 75-year-old man was reported missing Thursday evening

Most Read