Historic Ashcroft sign, 2006. Photo credit: Journal files

Ashcroft to develop communications strategy to aid transparency

Village to look at additional methods of getting the word out about projects and activities

Ashcroft council plans to develop a communications strategy to boost public transparency and opportunities for public engagement.

The move followed a request in March by Gloria Mertens, who asked that council consider an additional question period at the end of the meeting. Council currently allows public input at the start of the night, and maintains that village staff are available at the office to provide any further information relating to village activity.

“Dialogue is an opportunity to listen and change people’s minds,” Mertens told council during the April 12 meeting, in hopes of encouraging them to add the additional question period. “It’s for the public to consider the arguments put before them and make informed decisions. Allowing the public to speak is so important for accountability and transparency.”

A report by CAO Daniela Dyck acknowledged that Committee of the Whole meetings are no longer scheduled each month and are at the discretion of council, along with town hall and public forums.

However, she added transparency is a priority and other methods of communication have been implemented, such as a Village social media account. The development of a communication strategy may also address some of these concerns, she said.

“Staff are in the process of researching other communication platforms, changes to the Village website, and newsletter frevisions to encourage community engagement and provide information to the residents of Ashcroft,” Dyck added.

Mayor Barbara Roden said most residents know they can reach out to council or staff at any time, and said the strategy should focus on public engagement and getting information out about village activities. She agreed the village has made strides with its Facebook page and monthly newsletters.

“When I hear from people about communications it’s not so much the dialogue portion; most people realize they can contact staff or council,” Roden said. “It’s the communications about what council is doing and why that seems to be lacking.”

Coun. Deb Tuohey requested that the strategy update the social media policy to provide guidelines on what members of council can post on their Facebook pages. “I wouldn’t mind talking about different working groups I’m on,” she said.

CFO Yogi Bhalla said it important the strategy ensures that the village is speaking with one voice so that the public receives the same message.


Like us on Facebook and follow us on Twitter


Just Posted

North Okanagan business Hytec Kohler set up a COVID-19 vaccination clinic at the Spallumcheen plant Friday, May 14. (Jennifer Smith - Morning Star)
More than half of eligible adults in Interior Health vaccinated

Over 365,000 vaccine doses have been administered throughout the Interior Health region

Doses of the Pfizer coronavirus vaccine are seen being prepared on Wednesday, May 12, 2021, in Decatur, Ga. Hundreds of children, ages 12 to 15, received the Pfizer vaccine at the DeKalb Pediatric Center, just days after it was approved for use within their age group. (AP Photo/Ron Harris)
One death, 60 new cases of COVID-19 in Interior Health

The death is connected to the outbreak at Spring Valley long-term care in Kelowna

The first Pfizer-BioNTech COVID-19 vaccine dose in Canada is prepared at The Michener Institute in Toronto on Monday, Dec. 14, 2020. THE CANADIAN PRESS/Frank Gunn
One death, 39 new cases of COVID-19 in Interior Health

There are 484 active cases of the virus in the region currently

Kelly Servinski, of the Tutti Hotel in Clinton, climbs above the river. (Photo credit: http://www.sterlinglorence.com/)
Gravel is the new gold: Cyclist bumps new biking trend

There’s gravel in them thar hills around Clinton

Amy Newman follows the route of the Cariboo Waggon Road — now Highway 97 — through Clinton. (Photo credit: New Pathways to Gold Society)
Grant received for Cariboo Waggon Road restoration project north of Clinton

New Pathways to Gold hopes to start work this summer on restoring sections of historic road

Daily confirmed COVID-19 cases reported to B.C. public health, seven-day rolling average in white, to May 12, 2021. (B.C. Centre for Disease Control)
B.C. preparing ‘Restart 2.0’ from COVID-19 as June approaches

Daily infections fall below 500 Friday, down to 387 in hospital

Bradley Priestap in an undated photo provided to the media some time in 2012 by the London Police Service.
Serial sex-offender acquitted of duct tape possession in B.C. provincial court

Ontario sex offender on long-term supervision order was found with one of many ‘rape kit’ items

Rich Coleman, who was responsible for the gaming file off and on from 2001 to 2013, was recalled after his initial testimony to the Cullen Commission last month. (Screenshot)
Coleman questioned over $460K transaction at River Rock during B.C. casinos inquiry

The longtime former Langley MLA was asked about 2011 interview on BC Almanac program

Steven Shearer, <em>Untitled. </em>(Dennis Ha/Courtesy of Steven Shearer)
Vancouver photographer’s billboards taken down after complaints about being ‘disturbing’

‘Context is everything’ when it comes to understanding these images, says visual art professor Catherine Heard

Trina Hunt's remains were found in the Hope area on March 29. Her family is asking the public to think back to the weekend prior to when she went missing. (Photo courtesy of IHIT.)
Cousin of missing woman found in Hope says she won’t have closure until death is solved

Trina Hunt’s family urges Hope residents to check dashcam, photos to help find her killer

Chief Public Health Officer Theresa Tam listens to a question during a news conference, in Ottawa. THE CANADIAN PRESS/Adrian Wyld
Restrictions will lift once 75% of Canadians get 1 shot and 20% are fully immunized, feds say

Federal health officials are laying out their vision of what life could look like after most Canadians are vaccinated against COVID-19

Police are at Ecole Mount Prevost Elementary but the students have been evacuated. (Kevin Rothbauer/Citizen)
Gardener finds buried explosives, sparking evacuation of Cowichan school

Students removed from school in an ‘abundance of caution’

A COVID-19 patient receives oxygen outside a hospital in Jammu, India, Wednesday, May 12, 2021. (AP/Channi Anand)
B.C. donates $500K to Red Cross COVID-19 relief efforts in India

The money will provide oxygen cylinders and ambulances for patients in communities grappling with the virus

Most Read