Cache Creek might go Global

Cache Creek Council mulls over the possibility of producing a TV ad to air on Global TV.

Cache Creek Council has directed Staff to investigate the cost of preparing a 15-second television ad that would air on Global TV on their Sunday morning newscast and three times a week on their weekday morning newscast for eight weeks.

At the Council meeting on Feb. 22, Cllr. Herb Hofer said that he believes Cache Creek has been “forgotten”, and that the $3,210 cost for the spots is “a pittance”. “I think we have to do something; we can’t sit back and do nothing,” he said, noting that the ads could mention the low cost of housing in Cache Creek, as well as the low utility and tax rates, and the fact that the community is only 45 minutes from Kamloops. “You can communicate a lot in 15 seconds.”

Mayor John Ranta suggested that the ads might also run in Kamloops. “Studies show that close to home is the best place to advertise,” he noted. He added, however, that while $3,210 “isn’t a lot of money”, it would be premature to buy advertising time without knowing the cost of preparing the ad, and said that should be the next step.

Cllr. David Dubois said that the District of Logan Lake has produced similar ads, and suggested that Staff speak with them about the cost. He also suggested that a Community Plan should be in place before any ads are aired. “We have to know what we’re putting out there, and get all our ducks in a row.”

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