Council listens to Wellness opponents

Group presents petition to Ashcroft Council, asking them to reconsider the "Wellness Awaits You" brand.

Ashcroft’s “Wellness Awaits You” brand was discussed at Council’s committee of the whole meeting on June 25 as proponents of a recent survey presented their results and asked Council to “revisit the brand.”

The definition of wellness is vague, said Ray Bewza, and the “multi-coloured cow patties” are ugly.

Bewza and Doreen Lambert attended the meeting with about 10 supporters and presented their survey which had been placed in eight area retail outlets and collected 221 signatures. Thirty-four, they said, agreed with the brand, 24 were undecided. The rest disagreed with it.

Bewza asked Council why they abandoned the western theme recommended by the consultant company, Destination Development International (DDI). “It was accepted by everyone, including Council,” he said.

Mayor Andy Anderson replied that DDI was not part of the brand development. The company came to explain the reasons for branding and the process to follow, but the actual development was left to a company called Flair Innovations. Flair conducted several public meetings and consulted with public inviduals and groups.

Bewza said he knew about the meetings but didn’t know “they were going to switch directions.”

“How do I explain to people in 10 words or less what wellness is?” asked Lambert. She said she had attended meetings of the branding committee and asked for a definition, which they didn’t provide.

“It’s not the same for everybody,” Anderson replied. He added that the first consultant told them that a brand would take a number of years to be fully developed and accepted.

“We were told that a successful brand will create a lot of resistance,” said Dave Durksen, who attended meetings with both DDI and Flair. He said the DDI consultant told them that there were already dozens of communities sporting a historic-themed brand.

Someone in the public audience suggested that the brand be put to a vote right away.

“If it has to go to a referendum in the future, then it will,” said Anderson.

Council suggested that they attend the branding committee meetings to try and work on a compromise.

Just Posted

Ashcroft hospital emergency closed sign, 2016. Photo credit: Barbara Roden
Ashcroft Hospital emergency department closed this weekend

Closure due to unexpected limited physician availabiliy, says Interior Health

Residents line up outside the Vernon Recreation Complex for their COVID-19 vaccine Saturday, June 5. (Jennifer Smith - Morning Star)
No appointments necessary for first dose COVID-19 vaccine: Interior Health

People can just show up at clinics, register on the spot and get the shot

Heidi Roy of the Cariboo Jade Shop in Cache Creek with the 3,000 jade boulder, which is now on secure display inside the shop. (Photo credit: Barbara Roden)
Massive jade boulder returns to Cache Creek store six months after daring heist

The 3,000-pound boulder was stolen on Dec. 19, 2020 and found abandoned in the bush a week later

Dr. Albert de Villiers, chief medical health officer for the Interior Health Authority. (Contributed)
Child sex crimes charges against Interior’s top doc won’t impact pandemic response: Dix

Dr. Albert de Villiers is charged with sexual assault and sexual interference

Canadian Prime Minister Justin Trudeau participates in a plenary session at the G7 Summit in Carbis Bay, England on Friday June 11, 2021. THE CANADIAN PRESS/Adrian Wyld
Canada donating 13M surplus COVID-19 vaccine doses to poor countries

Trudeau says the government will pay for 87 million shots to be distributed to poor countries

Premier John Horgan speaks as provincial health officer Dr. Bonnie Henry, right, and health minister Adrian Dix look on during a press conference to update on the province’s fall pandemic preparedness plan during a press conference from the press theatre at Legislature in Victoria, Wednesday, Sept. 9, 2020. THE CANADIAN PRESS/Chad Hipolito
B.C. officials to provide details on Step 2 of COVID reopening plan Monday

Step 2 could allow for larger gatherings and a resumption of recreational travel

Indigenous Services Minister Marc Miller is seen during a news conference, Wednesday May 19, 2021 in Ottawa. THE CANADIAN PRESS/Adrian Wyld
Indigenous child-welfare battle heads to court despite calls for Ottawa to drop cases

Feds are poised to argue against two Canadian Human Rights Tribunal rulings

The Great Ogopogo Bathtub Race has been held in Summerland as a fundraising event. Do you know which Canadian city introduced this sport? (Black Press file photo)
QUIZ: A summer’s day at the water

How much do you know about boats, lakes and water?

Two-year-old Ivy McLeod laughs while playing with Lucky the puppy outside their Chilliwack home on Thursday, June 10, 2021. (Jenna Hauck/ Chilliwack Progress)
VIDEO: B.C. family finds ‘perfect’ puppy with limb difference for 2-year-old Ivy

Ivy has special bond with Lucky the puppy who was also born with limb difference

A million-dollar ticket was sold to an individual in Vernon from the Lotto Max draw Friday, June 11, 2021. (Photo courtesy of BCLC)
Lottery ticket worth $1 million sold in Vernon

One lucky individual holds one of 20 tickets worth $1 million from Friday’s Lotto Max draw

“65 years, I’ve carried the stories in my mind and live it every day,” says Jack Kruger. (Athena Bonneau)
‘Maybe this time they will listen’: Survivor shares stories from B.C. residential school

Jack Kruger, living in Syilx territory, wasn’t surprised by news of 215 children’s remains found on the grounds of the former Kamloops Indian Residential School

A logging truck carries its load down the Elaho Valley near in Squamish, B.C. in this file photo. THE CANADIAN PRESS/Chuck Stoody
Squamish Nation calls for old-growth logging moratorium in its territory

The nation says 44% of old-growth forests in its 6,900-square kilometre territory are protected while the rest remain at risk

Most Read