RCMP asks Kootenay cannabis shop to remove image of famous Mountie from storefront

RCMP asks Kootenay cannabis shop to remove image of famous Mountie from storefront
RCMP asks Kootenay cannabis shop to remove image of famous Mountie from storefront
RCMP asks Kootenay cannabis shop to remove image of famous Mountie from storefront

Jimmy’s Cannabis, which opened in Cranbrook last week, has been asked by the RCMP to remove an image of Sam Steele they have in the window due to copyright infringement.

Sam Steele is an important figure in western-Canadian history. At 16 he formed a militia to fight the Fenian raids, before joining the North-West Mounted Police in 1873, the year it formed. He helped provide order in the Yukon during the Klondike Gold Rush, settled tensions between the Ktunaxa people of the Kootenays and local settlers and served as a commanding officer of Strathcona’s Horse during the Boer War.

All cannabis retailers are required by law to prevent onlookers from being able to see into the store, usually by some form of glazed and opaque glass. Owner Jeff Weaver said the look was not very inviting, and — as a self-proclaimed history buff — opted instead to put up graphics that depict the heritage of the local area.

Weaver will have shops in Castlegar, Creston and Rossland, and all the stores will feature historical images both inside and out. The rustic interiors of the stores feature woodwork from local carpenters, and they’ll be adorned with heritage photographs.

“I wanted someone that to me was a little bit less controversial funnily enough,” Weaver explained, “because Colonel James Baker and his dealings with the Ktunaxa people is a little bit tricky. I thought Sam Steele, to me, is not just part of the fabric of Cranbrook but also illustrative of where we are in legalization where I actually see law enforcement now as a partner in this legalization project.”

Weaver said he not only has a deep reverence for the history of Steele, he believes that he is a symbol of compromise — part of his legacy involves resolving tensions between the local settlers and the Ktunaxa in the late 19th century.

“While I can understand certain individuals seeing that as maybe not how they would like Sam Steele to be used, and I’m still open to that conversation, at no point in time did i see this as anything other than a tribute to the RCMP and to Sam Steele’s legacy.”

On opening day, Weaver said a local RCMP officer came into the store. Through what he described as an extraordinarily friendly and respectful exchange, the officer asked that he remove the image, and Weaver initially agreed. However, after further consideration, he wants to continue the conversation.

“The most important thing for me is to have a good relationship with our local law enforcement,” Weaver said, “and if that in the end does not mean that Sam Steele can’t stay in our shop I’m open to that conversation, but I’d like to have it first.”

The Cranbrook RCMP declined an interview, however, a statement said images of the RCMP uniform are copyrighted.

“Cranbrook RCMP recently became aware of concerns raised that a local business was displaying an image portraying the iconic uniform of the North West Mounted Police (NWMP) and in turn the RCMP. Local officials took steps to confirm the images use was in breach. A representative from the local detachment spoke personally with the business owner and as a result he/she agreed to remove the photo.

“The owner of the business was not aware that the RCMP uniform is trademarked and a such cannot be used without the expressed permission of the national police force. The continued use of the image could be taken as an endorsement of the RCMP for that commercial entity, which we are precluded from doing. No orders were given, it was simply a conversation, which resulted in an agreement to have the image removed.”

Weaver said he is under the impression that the uniform Steele is wearing in the image is a military uniform from his service in the Boer War, complete with his Victoria Cross medal, rather than an RCMP uniform.

Weaver also suspects that the controversy may go beyond the issue of trademark, he thinks it could be more to do with the nature of his business, adding that he’s not using the image to sell anything, or using the image in combination with a logo or symbol of any kind.

“I think there was a bit of a knee-jerk reaction at first because I know things went straight to Ottawa,” Weaver said. “I would like to hear a little bit more from the RCMP as to why they feel that, because I don’t think it’s a trademark issue to be honest. I don’t think there’s any legal grounding for that, and I’ve not received an official response from them. So what I would like to hear from them is just why; is there another reason that they feel that his image should not be used in this way? Because I don’t feel that we’ve used him in a disrespectful manner whatsoever.”

Weaver believes that this could be due to residual stigma surrounding cannabis use despite its recent legalization. He feels that if a store selling widgets, shoes or even beer were to use the same image, there wouldn’t be a problem. He also pointed out the fact that Cranbrook’s only adult entertainment nightclub is located in the Sam Steele Inn.

“If my image had a pot leaf on his forehead or somehow treated him disrespectfully I’d understand but I just can’t help but feel this is more to do with the fact that we’re a cannabis shop,” Weaver said. “He is just below our sign and I think that can be tough to digest for some people but I honestly do believe that in six months to a year it will be normalized enough that people won’t see it in that light.

“I also just think that people need to eventually understand that there’s a lot of people who use this product that they know already and maybe they didn’t know use it and we’re people just like everybody else.”

Weaver reiterated that he will take the image down immediately if he is officially ordered to remove it.

“I am not interested in coming across as disrespectful to this old institution of the RCMP that keeps us safe,” Weaver said. “I just am open to a conversation about it and if it needs to go any further. I’m not sticking it in their face, I’m not trying to be a jerk, but I do feel very strongly about him. I didn’t just pick him out of the blue to throw him on the store, I did my research.”

Further complicating this matter for Weaver is that removing and replacing the sticker could be a problem due to the cold weather.

“We were rushing to get [the stickers] on the store and get open in time, because those stickers are only adhesive in certain temperatures,” Weaver said. “Once you go subzero you can’t get anything to stick back on there and we’d have to use a material that doesn’t let any light in and really effects our natural light.”



paul.rodgers@cranbrooktownsman.com

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Interior Health update. File photo.
86 new COVID-19 cases, two more deaths in Interior Health

The new deaths are from Heritage Square, a long-term care facility in Vernon

A power outage Thursday night left nearly 3,000 homes in Clinton and the 70 Mile areas in the dark. (Katie McCullough photo).
Updated: Clinton, 70 Mile left in the dark after vehicle crashes into transmission pole

BC Hydro still working to restore power to 330 homes in 70 Mile House

A woman wearing a protective face mask to curb the spread of COVID-19 walks past a mural in Victoria, B.C., on Monday, Dec. 7, 2020. THE CANADIAN PRESS/Marissa Tiel
115 new COVID-19 cases, no new deaths in Interior Health

There are now a total of 4,970 cases in the region

Community consultation is now open regarding disposal of the former Ashcroft Elementary property, which since 2015 has operated as the Ashcroft HUB. (Photo credit: Vicci Weller)
Feedback now sought regarding disposal of Ashcroft Elementary

Residents of the region can have their say about the future of the former AES property

A scene from “Canada and the Gulf War: In their own words,” a video by The Memory Project, a program of Historica Canada, is shown in this undated illustration. THE CANADIAN PRESS/HO - Historica Canada
New video marks Canada’s contributions to first Gulf War on 30th anniversary

Veterans Affairs Canada says around 4,500 Canadian military personnel served during the war

B.C. driver’s licence and identity cards incorporate medical services, but the passport option for land crossings is being phased out. (B.C. government)
B.C. abandons border ID cards built into driver’s licence

$35 option costing ICBC millions as demand dwindles

sdf
2nd in-school violence incident in Mission, B.C, ends in arrest

RCMP notified of local Instagram page with videos (now deleted) showing student assaults, bullying

BC Emergency Health Services has deployed the Major Incident Response Team (MIRRT) as COVID-19 positive cases rise in the Williams Lake region. (Monica Lamb-Yorski photo - Williams Lake Tribune)
B.C.’s rapid response paramedics deployed to Williams Lake as COVID-19 cases climb

BC Emergency Health Services has sent a Major Incident Rapid Response Team to the lakecity

(Phil McLachlan - Black Press Media)
RCMP say ice climber seriously injured after reportedly falling 12 metres near Abraham Lake

Police say man’s injuries were serious but not life-threatening

U.S. military units march in front of the Capitol, Monday, Jan. 18, 2021 in Washington, as they rehearse for President-elect Joe Biden’s inauguration ceremony, which will be held at the Capitol on Wednesday. (AP Photo/J. Scott Applewhite)
Biden aims for unifying speech at daunting moment for U.S.

President Donald Trump won’t be there to hear it

Williams Lake physician Dr. Ivan Scrooby and medical graduate student Vionarica Gusti hold up the COSMIC Bubble Helmet. Both are part of the non-profit organization COSMIC Medical which has come together to develop devices for treating patients with COVID-19. (Monica Lamb-Yorski photo - Williams Lake Tribune)
Group of B.C. doctors, engineers developing ‘bubble helmet’ for COVID-19 patients

The helmet could support several patients at once, says the group

A 17-year-old snowmobiler used his backcountry survival sense in preparation to spend the night on the mountain near 100 Mile House Saturday, Jan. 16, 2021 after getting lost. (South Cariboo Search and Rescue Facebook photo)
Teen praised for backcountry survival skills after getting lost in B.C.’s Cariboo mountains

“This young man did everything right after things went wrong.”

Conservative Leader Erin O’Toole holds a press conference on Parliament Hill, in Ottawa on December 10, 2020. THE CANADIAN PRESS/Sean Kilpatrick
No place for ‘far right’ in Conservative Party, Erin O’Toole says

O’Toole condemned the Capitol attack as ‘horrifying’ and sought to distance himself and the Tories from Trumpism

Most Read