Wellness brand takes next step

Brand leader asks Ashcroft Council to come back to the table.

Ashcroft Council agreed that it needed to get involved with the town’s new brand, Wellness Awaits You after Sun Country manager Deb Arnott questioned why there was no money in their budget for the branding committee.

She commended the Council for its leadership in initiating and supporting the brand, plans for which began in 2004.

A branding committee meets monthly to plan, mainly, how to promote the Wellness brand. “We have no name, no budget, but that’s okay,” said Arnott.

The group is making plans for a two or three-day festival in Ashcroft next year that will support the Wellness brand.

But first, there needs to be a renewal of communication between the group and Council.

“I think (Council) kind of fell off after the initial branding,” said Mayor Andy Anderson.

“I think it’s time for a planning session to move this brand forward with the community,” said Arnott. “And maybe through that, we can identify other funding sources for the festival.”