Brand is a mistake that needs correcting

Author wants someone to fix the mistake of the new brand.

Dear Editor

I have always been of the opinion that I have no right to complain unless I do something about it. I briefly attended the “Wellness Awaits You” branding information meeting – a complete waste of time. It was a mutual back-patting exercise and they were not open to opposing views.

When the survey on the brand (76 per cent disagreement, 15 agreement agreement, nine per cent undecided) was presented to mayor and council, Mayor Anderson mentioned compromise, possibly a referendum. He stated to me that he doesn’t remember saying that.

The branding ambassadors were asked what this process cost and the person was told they didn’t know. Not too responsible as more than $64,000 was spent on this false advertising for our community. They have been asked repeatedly to explain in 10 words or less what the brand means and have not been able to. I was told later after leaving the meeting angry and disgusted that the multi-coloured cow patties represent sun, sage, tomatoes, dirt, etc. The $64,000 is just part of a larger amount for community diversification by Community Futures.

The brand and logo are now adopted by Mayor and Council. So, if half the people I have heard complain about this meaningless, new-age pap let their views be known to Mayor and Council then perhaps the wishes of the majority can be recognized. Historical Ashcroft is an appropriate brand. There will be a town hall meeting in November.

It is too bad that all that money and volunteer work has been spent on this but a mistake was made and should be addressed.

Ray Bewza


Just Posted

Flooding hits Highway 97 north of Cache Creek

Recent warm temperatures are causing an increase in flooding on area roads

B.C. minister says rural internet is ‘railroad of the 21st century’

Jinny Sims talks details about the $50-million provincial and possible $750-million federal funds

Suspected car thieves captured walking down B.C. highway

Three individuals from Williams Lake in custody after Gustafson’s Kia break in and theft

WANTED: Five sought by RCMP

Police asking for public’s assistance finding five people on outstanding warrants.

Federal Green Party leader Elizabeth May holds Ashcroft town hall

‘We’re looking at this election to win more seats.’

B.C. resident baffled about welcome mat theft

Security footage shows a woman and her dog taking the mat from the property on March 13

Father thanks B.C. Mountie for shooting hoops with kids, ‘changing perspectives’

‘We’re just like everyone else,’ says Surrey officer who stopped to play basketball with kids

2019 BUDGET: As deficit grows, feds spend on job retraining, home incentives

Stronger economy last year delivered unexpected revenue bump of an extra $27.8 billion over six years

Trans Mountain court hearing: B.C. says it won’t reject pipelines without cause

Canada says the proposed amendments to B.C.’s Environmental Management Act must be struck down

Carfentanil found in 15% of overdose deaths in January: B.C. coroner

Carfentanil is 100 times more powerful than illicit fentanyl and used to tranquilize elephants

B.C. father fights for his life after flu turns into paralyzing condition

Reisig has lost all motor skills with the exception of slight head, shoulder and face movements.

B.C. wildfire prevention budget bulked up as dry spring unfolds

Night vision goggles tested for early detection effort

Vernon ordered to reinstate terminated firefighters caught having sex at work

City believes arbitration board erred, exploring options

Dozens of B.C. temperature records smashed as spring brings early warmth

Squamish Airport was the hottest spot in all of Canada on Monday

Most Read