Pass the hat and fill it up with ice

The current ALS Ice Bucket Challenge raises the make-fundraising-fun barre so high, will other charities be able to meet it?

The recent Ice Bucket Challenge on social media has become the latest craze. It’s a funny, nutty idea that has everyone dousing themselves with ice cold water in a variety of ways while they make a donation to ALS research.

After they do it, they challenge others to do the same. The internet is suddenly full of pictures and videos of individuals and groups doing this. The donation seems to be secondary to the fun, but be that as it may, almost $90 million has been raised so far since June.

I’d call that a pretty successful fundraising campaign.

But it makes me wonder if other charities with less glamourous campaigns are going to suffer. After all, there’s only so much money out there.

This is one of many event-based charity fundraisers. Cancer, Cystic Fibrosis, Health and Lung, Muscular Dystrophy, SPCA and hundreds of other worthwhile charities all have walks, runs, other functions to gather people and raise money.

Year after year I watch annual fundraisers like the Terry Fox Run attract less and less people. The Canadian Cancer Foundation is no less worthy a cause, but apparently it’s time they came up with a new idea.

I suppose that it’s “old fashioned” to expect people to donate to a cause based solely on its merit. Where there used to be a handful of national or international charities vying for your pocket change, now there are hundreds if not thousands. As science takes off, research into diseases is yielding exciting results into cures, support and even prevention nearly every day. But research isn’t cheap.

Donations given to reputable charities are always put to good use, and charities are grateful to receive them. If the ALS (Lou Gehrig’s Disease) Association is a charity that you choose to donate to, then by all means, send them your money – and take part in this fundraiser.

But don’t do it just because all your friends are doing it – not if it means that the other charities you might give to go without this year because you’ve already spent your budget.


Just Posted

A tent housing a mobile vaccination clinic. (Interior Health/Contributed)
Over 5K jabbed at Interior Health mobile COVID-19 vaccine clinics

The clinics have made stops in more than 40 communities since launching last week

Provincial Health Officer Dr. Bonnie Henry talks about B.C.’s plan to restart the province during a press conference at Legislature in Victoria, Tuesday, May 25, 2021. THE CANADIAN PRESS/Chad Hipolito
Interior Health COVID-19 cases falling slower than the rest of B.C.

More than a third of provincial cases announced Thursday came from the Interior

A tent housing a mobile vaccination clinic. (Interior Health/Contributed)
Second dose vaccinations accelerating throughout region: Interior Health

To date, more than 675,000 doses have been administered throughout the region

Okanagan Lake (File photo)
Thompson-Okanagan ready to welcome back tourists

The Thompson-Okanagan Tourism Association expects this summer to be a busy one

Aerial view of a wildfire at 16 Mile, 11 kilometres northwest of Cache Creek, that started on the afternoon of June 15. (Photo credit: BC Wildfire Service)
Wildfire at 16 Mile now being held

Wildfire started on the afternoon of June 15 at 16 Mile, east of Highway 97

Marco Mendicino, Minister of Immigration, Refugees and Citizenship during a press conference in Ottawa on Thursday, May 13, 2021. THE CANADIAN PRESS/Sean Kilpatrick
Canada to welcome 45,000 refugees this year, says immigration minister

Canada plans to increase persons admitted from 23,500 to 45,000 and expedite permanent residency applications

Emily Steele holds up a collage of her son, 16-year-old Elijah-Iain Beauregard who was stabbed and killed in June 2019, outside of Kelowna Law Courts on June 18. (Aaron Hemens/Capital News)
Kelowna woman who fatally stabbed teen facing up to 1.5 years of jail time

Her jail sentence would be followed by an additional one to 1.5 years of supervision

Cpl. Scott MacLeod and Police Service Dog Jago. Jago was killed in the line of duty on Thursday, June 17. (RCMP)
Abbotsford police, RCMP grieve 4-year-old service dog killed in line of duty

Jago killed by armed suspect during ‘high-risk’ incident in Alberta

The George Road wildfire near Lytton, B.C., has grown to 250 hectares. (BC Wildfire Service)
B.C. drone sighting halts helicopters fighting 250 hectares of wildfire

‘If a drone collides with firefighting aircraft the consequences could be deadly,’ says BC Wildfire Service

A dose of the Pfizer-BioNTech COVID-19 vaccine is pictured at a vaccination site in Vancouver Thursday, March 11, 2021. THE CANADIAN PRESS/Jonathan Hayward
NACI advice to mix vaccines gets varied reaction from AstraZeneca double-dosers

NACI recommends an mRNA vaccine for all Canadians receiving a second dose of a COVID-19 vaccine

A aerial view shows the debris going into Quesnel Lake caused by a tailings pond breach near the town of Likely, B.C., Tuesday, Aug. 5, 2014. THE CANADIAN PRESS/Jonathan Hayward
Updated tailings code after Mount Polley an improvement: B.C. mines auditor

British Columbia’s chief auditor of mines has found changes to the province’s requirements for tailings storage facilities

A North Vancouver man was arrested Friday and three police officers were injured after a 10-person broke out at English Bay on June 19, 2021. (Youtube/Screen grab)
Man arrested, 3 police injured during 10-person brawl at Vancouver beach

The arrest was captured on video by bystanders, many of whom heckled the officers as they struggled with the handcuffed man

Patrick O’Brien, a 75-year-old fisherman, went missing near Port Angeles Thursday evening. (Courtesy of U.S. Coast Guard)
Search for lost fisherman near Victoria suspended, U.S. Coast Guard says

The 75-year-old man was reported missing Thursday evening

Most Read