It saddens me that there is so much negativity in response to the Wellness brand.
I understand that some people “don’t get it” and that some can only equate wellness with a working hospital or a spa or hot spring or some other physical place. Wellness is all around us in Ashcroft. And yes, you can find many of the same things elsewhere, but we have chosen to promote to the world that we are a place to find wellness.
We have the opportunity to define Wellness for Ashcroft. The letter from the Branding Group in the Oct. 18 paper used these words – Outdoor Adventure, Relaxation, Art, History, Recreation and Community. Those words describe the wellness found in Ashcroft.
Wellness is in the air that we breathe, the quiet nights and the sunny skies. It’s the view of the valley from one of the many hiking trails that surround us. Visitors come here to get away from something, to relax, unwind and rejuvenate.
Here is what I feel awaits visitors of Ashcroft:
Rolling hills, winding rivers and blooming cactus awaits the naturalist in you.
Hiking trails, fishing and geo-caching awaits the adventurer in you.
Art Shows, music and theatre awaits the artist in you.
The Rodeo, Ranches and riding trails awaits the cowboy in you.
The Gold Rush and museum awaits the historian in you.
The Fall Fair and fresh produce awaits the agriculturalist in you.
Trains, planes and automobiles awaits the enthusiast in you.
Osprey and eagles awaits the bird watcher in you.
Car Racing and Motorcross awaits the daredevil in you.
Wellness awaits you in Ashcroft.
By defining our Wellness, we can promote what we have to offer, which is a wonderful thing.