The “Love Ashcroft” program encourages people to shop locally and support the community’s businesses.

The “Love Ashcroft” program encourages people to shop locally and support the community’s businesses.

‘Love Ashcroft’ and shop locally

The 'Love Ashcroft' program for local businesses is sponsoring a contest to encourage people to support local businesses.

Residents are being encouraged to “Love Ashcroft” and show their support for local businesses, just as the holiday shopping season kicks into high gear. November 28 to December 2 is “Shop Local Week” throughout the province, and Ashcroft deputy corporate officer Wayne Robinson hopes people do just that.

“The Love Ashcroft program has 21 local retailers as part of it,” he says. “We’re trying to raise awareness of the program, which acts as group marketing for local businesses.”

The program was launched in Ashcroft in December 2014, with local businesses and organizations paying a one-time fee of $100. This enabled them to have professional photographs taken of them and their businesses, and to have a presence on the Love Ashcroft website (www.loveashcroft.com), which is updated regularly and features links to the websites of the participating businesses.

“It’s like having your own marketing team,” says Robinson. “It’s an opportunity for smaller businesses that might not have the time and resources to develop something like this on their own. It raises awareness of local businesses and drives people to look at their websites.”

To encourage more people to check out those websites and shop locally, Robinson says that a contest will be launched on Friday, November 25 to coincide with both Black Friday and Shop Local Week. The 25th is being called “Plaid Friday”, and Robinson explains how the contest works.

“Five of the Love Ashcroft businesses will have a plaid logo on their websites starting on that date. People need to record which websites have the logos.

“Then, on December 2, they can visit specific Love Ashcroft businesses that have downtown sites: Rolgear, Friendship Auto, and Nature’s Gifts, which will have ballots and boxes. Fill out the ballot with the names of the five businesses that had the plaid logos, and deposit it in the box.” The winner will receive $50 to be spent at Love Ashcroft businesses.

The “Love” program has been adopted by communities throughout central and northern B.C. The driving force behind it is Northern Development Initiative Trust, which partners with local governments to make the program available in a community. Robinson, who joined the Village of Ashcroft on November 7, has visited all the Love Ashcroft businesses, and is excited the village is a part of the program.

“It’s really important to shop local as much as possible,” he says. “When you shop in a big box store, less than 25 per cent of what you spend stays in the community. When you shop locally, that dollar amount jumps to just under 60 per cent.

“Small businesses create just under 78 per cent of new jobs, so they really do matter. And they’re the ones that step forward and help and support the community. Local businesses are here when you need them; here, and available to you.”

Any businesses interested in joining the “Love Ashcroft” program can contact Robinson at (250) 453-9161.

 

 

Just Posted

Ashcroft hospital emergency closed sign, 2016. Photo credit: Barbara Roden
Ashcroft Hospital emergency department closed this weekend

Closure due to unexpected limited physician availabiliy, says Interior Health

Residents line up outside the Vernon Recreation Complex for their COVID-19 vaccine Saturday, June 5. (Jennifer Smith - Morning Star)
No appointments necessary for first dose COVID-19 vaccine: Interior Health

People can just show up at clinics, register on the spot and get the shot

Heidi Roy of the Cariboo Jade Shop in Cache Creek with the 3,000 jade boulder, which is now on secure display inside the shop. (Photo credit: Barbara Roden)
Massive jade boulder returns to Cache Creek store six months after daring heist

The 3,000-pound boulder was stolen on Dec. 19, 2020 and found abandoned in the bush a week later

Dr. Albert de Villiers, chief medical health officer for the Interior Health Authority. (Contributed)
Child sex crimes charges against Interior’s top doc won’t impact pandemic response: Dix

Dr. Albert de Villiers is charged with sexual assault and sexual interference

Canadian Prime Minister Justin Trudeau participates in a plenary session at the G7 Summit in Carbis Bay, England on Friday June 11, 2021. THE CANADIAN PRESS/Adrian Wyld
Canada donating 13M surplus COVID-19 vaccine doses to poor countries

Trudeau says the government will pay for 87 million shots to be distributed to poor countries

Kelowna-Lake Country MLA Norm Letnick, assistant deputy speaker at the B.C. legislature, presides over committee discussions. The legislature is completing its delayed spring session this week, with most MLAs participating by video conference. (Hansard TV)
B.C.’s daily COVID-19 infections dip below 100 over weekend

Only 68 new cases recorded Monday, four additional deaths

The BC Ferries website went down for a short while Monday morning following a provincial announcement that recreational travel between health authorities can resume Tuesday. (Black Press Media file photo)
BC Ferries’ website crashes in wake of provincial reopening announcement

Website back up now, recreational travel between health regions to resume as of Tuesday

The Kamloops Indian Residential School is photographed using a drone in Kamloops, B.C., Monday, June, 14, 2021. The remains of 215 children were discovered buried near the former school earlier this month. THE CANADIAN PRESS/Jonathan Hayward
Communities grapple with what to do with former residential and day schools

Some tear them down as a tool to help healing, others repurpose them as tools for moving forward

FILE – Provincial health officer Dr. Bonnie Henry talks about B.C.’s plan to restart the province during a press conference at Legislature in Victoria, Tuesday, May 25, 2021. THE CANADIAN PRESS/Chad Hipolito
B.C. watching U.K.’s COVID struggles but don’t think province will see similar pitfalls

Studies show that one dose of vaccine is only 33 per cent effective in preventing B.1.617.2 spread

RCMP Const. Shelby Patton is shown in this undated handout photo. RCMP say that Patton was hit by an allegedly stolen truck that he had pulled over on Saturday morning in Wolseley, east of Regina. THE CANADIAN PRESS/HO, RCMP
Pair charged in Saskatchewan Mountie’s death make first court appearance

Const. Shelby Patton was hit by an allegedly stolen truck that he had pulled over Saturday morning

David and Collet Stephan leave for a break during an appeal hearing in Calgary on Thursday, March 9, 2017. THE CANADIAN PRESS/Todd Korol
Appeal Court rejects stay for Alberta couple facing third trial in son’s death

Pair accused in their earlier trials of not seeking medical attention for their son sooner

Highway notices like this come down effective June 14. Public health restrictions on non-essential travel and commercial operation have hit local businesses in every corner of B.C. (B.C. government)
Province-wide travel back on in B.C.’s COVID-19 restart plan

Gathering changes include up to 50 people for outdoor events

Calgary Stampeders’ Jerome Messam leaps over a tackle during second half CFL western semifinal football action in Calgary, Sunday, Nov. 15, 2015.THE CANADIAN PRESS/Jeff McIntosh
CFL football will be played this summer in Canada

Governors vote unanimously in favour to start the ‘21 campaign on Aug. 5

Most Read