Super Bowl reaches 100.7 million people, down from 2018

It was the smallest audience in nearly a decade

The New England Patriots’ competitive but action-starved Super Bowl victory over the Los Angeles Rams was seen by 100.7 million people on television and streaming services, the smallest audience for football’s annual spectacle in a decade.

A boycott by disgruntled New Orleans Saints fans, a campaign by fans of quarterback Colin Kaepernick and a game with only one touchdown combined to shrink the audience. On CBS alone, the game was seen by 98.2 million people, compared to 103.4 million who watched on NBC last year, according to the Nielsen company.

Since reaching a peak of 114.4 million viewers for the Patriots’ 2015 victory over the Seattle Seahawks, the Super Bowl audience has slipped each year since. The Super Bowl is traditionally the most-watched television event of the year in the U.S., and its audience hadn’t dipped below 100 million since the Pittsburgh Steelers-Arizona Cardinals game in 2009.

READ MORE: Patriots outlast Rams 13-3 to win Super Bowl

CBS dealt with a city that held a major grudge. Many fans in New Orleans, where the hometown Saints were victimized by a blown referee’s call toward the end of its loss to the Rams in the NFC championship, skipped the game entirely. Preliminary ratings from New Orleans showed that Super Bowl viewership this year was half what it was in 2018.

New Orleans’ Times Picayune newspaper printed a mostly blank front page on Monday with the words, “Super Bowl?” What Super Bowl?”

The newspaper asked, “you think the NFL is sad that the Saints weren’t in it to spice up the night?”

There was also a campaign on Twitter by people who said they would not watch the game because of Kaepernick, the former San Francisco 49ers quarterback who hasn’t been able to land a job in the NFL since leading demonstrations in protest of police treatment of minorities.

After a season of offensive fireworks and conference championships that both went into overtime, Sunday’s game was a defensive struggle where the teams were tied 3-3 entering the fourth quarter. That’s a tough slog for the casual fan, and the Super Bowl draws millions who don’t watch football regularly.

At one point CBS commentator Tony Romo said, “this is hard to watch.” Others were blunter still. The website The Ringer said that “the historically boring Super Bowl sent football back to the Stone Age.”

Cindy Boren of The Washington Post wrote that it was “a snore of a Super Bowl.” The New York Times headlined a story: “How boring was the Super Bowl? The punts got exciting.”

The words “boring” and “Super Bowl” appeared in the same tweets more than 70,000 times in the past 24 hours. The words “worst” and “Super Bowl” were matched more than 50,000 times.

If anything, football fans have been spoiled by a string of competitive Super Bowls after many years in which big game blowouts became commonplace. This year the game’s outcome was in doubt until the final seconds, but it had only one touchdown and few scoring threats.

READ MORE: General Motors disputes UNIFOR’s Super Bowl ad

The one growth area for CBS was streaming. The network said an average of 2.6 million people streamed the game, up 31 per cent over last year.

CBS did achieve its goal of having a large audience sample its new talent show, “The World’s Best.” Nielsen said 22.2 million people watched the show’s debut, the most-watched entertainment show since the Oscars last year and the biggest entertainment premiere on TV since “Undercover Boss” debuted after the Super Bowl nine years ago.

___

Associated Press reporter Eric Carvin in New York contributed to this report.

David Bauder, The Associated Press


Like us on Facebook and follow us on Twitter.

Just Posted

B.C. BUDGET: Surplus $374 million after bailouts of BC Hydro, ICBC

Growth projected stronger in 2020, Finance Minister Carole James says

Technology allows TNRD residents to see the heat

A new library program allows residents to borrow a thermal imaging camera and check for heat loss

Are you a victim of the thermostat wars?

The battle over the thermostat is quite heated in many households.

Community Income Tax volunteers will be at local libraries to help with tax returns

Lower-income singles and families can take advantage of free tax return service

Local News Briefs: Free Family Day weekend movie at the HUB

Plus an ice fishing derby, a Fancy Schmancy Tea Party, the Million Dollar Bursary is back, and more.

VIDEO: 8 things you need to know about the 2019 B.C. budget

Surplus of $247 million with spending on children, affordability and infrastructure

‘Bullet missed me by an inch’: Man recounts friend’s killing at Kamloops hotel

Penticton man witnessed Summerland resident Rex Gill’s murder in Kamloops

B.C. BUDGET: Income assistance raise still leaves many below poverty line

$50 per month increase included in funding for poverty and homelessness reduction

B.C. BUDGET: Indigenous communities promised billions from gambling

Extended family caregiver pay up 75 per cent to keep kids with relatives

B.C. BUDGET: New benefit increases family tax credits up to 96 per cent

BC Child Opportunity Benefit part of province’s efforts to reduce child poverty

B.C. BUDGET: Carbon tax boosts low-income credits, electric vehicle subsidies

Homeowners can get up to $14,000 for heating, insulation upgrades

B.C. man survives heart attack thanks to Facebook

A Princeton man suffered a heart attack while at an isolated property with no cell service

B.C. man sues Maxime Bernier’s People’s Party over trademark

Satinder Dhillon filed application for trademark same day Maxime Bernier announced the new party

New trial ordered over banning whales, dolphins at Vancouver aquarium

Park board’s appeal reverses previous decision that found it had no right to implement a ban

Most Read