This undated product image provided by Mastercard shows Mastercard’s new logo. The digital payment company says it is dropping its name in some contexts, opting to let its familiar interlocking yellow and red circles represent the company at retail locations and online. (Mastercard via AP)

No words: Mastercard to drop its name from logo

Mastercard joins a small stable of brands like Nike, Apple and Target that rely on an image and not a name

What’s in a name?

For MasterCard, not enough to keep it in the logo.

The company is removing the word Mastercard from the pair of interlocking red and yellow circles where it has resided for more than 50 years.

Mastercard Inc. joins a small stable of brands like Nike, Apple and Target that rely on an image and not a name in most marketing materials.

It also points to the changing nature of exchanging currency. One of the original major credit card companies, formerly known as Master Charge, Mastercard has attempted to rebrand itself in recent years as a “technology company in the global payments industry.”

READ MORE: Privacy watchdog says legal cannabis buyers should use cash, not credit cards

The Purchase, New York, company said Monday that 80 per cent of people recognize the Mastercard logo even when its name isn’t present.

The Associated Press


Like us on Facebook and follow us on Twitter.

Just Posted

Highway 97 has reopened after single-vehicle incident

UPDATE (1:47 p.m.): The highway has reopened. CLEAR - #BCHwy97 at #BegbieSummit… Continue reading

McAbee Fossil Beds site ready to reopen to the public

Site was taken over by the Province and closed to the public in July 2012

Open houses will give residents chance to voice views on new Eco-Depot

TNRD will be answering questions, soliciting feedback about Ashcroft/Cache Creek Eco-Depot

BC Hydro scam targeting local businesses

Scammer claims to be on his way to businesses to cut the power unless payment is made

Ashcroft Village Council highlights

Dog park discussion, grant approval, Canada Day celebrations and more

10 facts about Father’s Day

Did you know that the special day for dads was first celebrated in 1910?

B.C. VIEWS: When farmland protection doesn’t protect farmers

Secondary residences aren’t mansions, families tell Lana Popham

Bombers down B.C. Lions 33-23 in season opener

Former Lion Andrew Harris leads Winnipeg with 148 rushing yards

Northern B.C. family remembers murdered Indigenous woman with memorial walk

Still no closure for Ramona Wilson’s family 25 years later

B.C. university to offer mentorship program for former youth in care

Students using the provincial tuition waiver program will soon be able to form a community at KPU

Cyclists competing in one of the toughest bike races on the planet pass through Fernie

Divide riders looking strong as they finish first leg of 4160 km race

You might not know these B.C. records are public

Hired a lawyer to file a civil claim? Those are published online

B.C. bus driver loses case to get job back after texting while driving full bus

An arbitator ruled that Tim Wesman’s phone usage was a “a reckless disregard for public safety”

B.C. Interior First Nation family ‘heartbroken’ over loss of young mom

RCMP have released no new information since the June 8, 2019 homicide

Most Read