Pink Shirt Day campaign urges Canadians to ‘Lift Each Other Up’

Annual anti-bullying effort returns Wednesday, Feb. 26

Pink Shirt Day is Feb. 26.

Whether it’s rose, bubble gum or flamingo, the power of pink is once again on display.

Today (Wednesday, Feb. 26) marks Pink Shirt Day, a date when each year Canadians are asked to take a stand against bullying – and to make that stance public by including an article of pink clothing in their ensemble.

Each February, the national movement sees thousands of Canadians wear pink to show their support for safe and inclusive schools, workplaces and communities, according to a release from London Drugs, the campaign’s retail sponsor. This year’s theme, “Lift Each Other Up” reflects the origins of Pink Shirt Day, which began in Eastern Canada 13 years ago.

In 2007, two Nova Scotia students took action after witnessing a younger student being bullied for wearing a pink shirt to school. The students bought 50 pink T-shirts and encouraged schoolmates to wear them and send a powerful message of solidarity to the bully.

Since 2008, through the sale of the shirts, $1.5 million has been raised for a number of anti-bully programs, including Kids Help Phone, KidSafe Project and Boys and Girls Clubs of Western Canada.

According to pinkshirtday.ca, one in five kids is affected by bullying and last year, more than 59,000 youth were impacted by Pink Shirt Day-funded programs.

“We want to encourage every Western Canadian to share the positive message of Pink Shirt Day this year,” said Clint Mahlman, London Drugs president and COO.

This year’s T-shirts, which feature a rocket ship blasting off and the phrase “Lift Each Other Up,” are now available at all London Drugs locations across Western Canada in youth or adult sizes.

Net proceeds are distributed through CKNW Kids’ Fund to support youth anti-bullying programs across B.C., Alberta, Saskatchewan and Manitoba. Sales from shirts are donated to community programs in each provincial market for community programs that include anti-bullying initiatives.

Check out last year’s Pink Shirt Day event at the B.C. Legislature:

Like us on Facebook and follow us on Twitter.

Pink Shirt Day

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Comments are closed

Just Posted

Cache Creek residences on flood alert as Bonaparte River rises again

Heavy rainfall on Canada Day has river rising steadily, threatening 175 properties

Severe thunderstorm watch in effect for Cariboo, North Thompson region

Prince George, Quesnel, Williams Lake and 100 Mile House all under watch

Vanderhoof man dead following two-vehicle collision near Ashcroft

Incident occured on Highway 97C near Barnes Lake Road on Canada Day

Rain prompts travel advisories, road closures in Cache Creek area

No stopping during heavy rain on highways near Cache Creek

Free screenings of ‘Twilight Zone’ episode filmed in Ashcroft

‘A Small Town’ was filmed in February, and is now available as part of TV show’s second season

B.C. records 31 new cases, six deaths over three days due to COVID-19

There are 166 active cases in B.C., 16 people in hospital

B.C. homeowners plead for action on condo insurance crisis

Strata property fees growing bigger than mortgage payments

Indigenous man behind complaint of BC Transplant’s alcohol abstinence policy has died

David Dennis, who is Nuu-chah-nulth, argued that six-month sobriety policy is a ‘lethal form of racism’

ICBC to resume road tests in July with priority for rebookings, health-care workers

Tests have been on hold for four months due to COVID-19

Urge travellers to follow COVID-19 rules in a ‘gentle way’: B.C.’s top doctor

Cases surging in the U.S. have B.C. officials hoping the border stays shut all summer

96-year-old woman scales B.C. butte with help of family, friends

‘I did as I was told and I enjoyed every minute of it’

Parallel crises: How COVID-19 exacerbated B.C.’s drug overdose emergency

Part 1: Officials say isolation, toxic drug supply, CERB, contributing to crisis

Canadians with disabilities disproportionately hit by COVID-19 pandemic

More than four out of 10 British Columbians aged 70 and up have various disabilities

Most Read